Google Analytics 4
FREE
The latest version of Google's analytics platform.
About
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, offering more advanced insights and cross-platform tracking.
Pricing
Pricing Type
Free
Free tier available
Billing
One-time payment
Last checked: February 23, 2026
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Key Facts
Categories
Platforms
Web
Company
Google LLC
Founded
Founded in 2020
Industry
Technology
Country
Global
Language
English